A breath of fresh air

GORE RUNNING WEAR® gives the AIR LADY collection an even more fashionable and feminine look for spring/summer 2012.

While you don’t need to have a smart outfit to traverse your favourite running routes a women's running outfit is very important and helps her to feel good. They say that clothes make the man - or indeed woman, and this applies as much to sport as anything else. It isn’t just a matter of changing the colour and size: the motto 'shrink it and pink it' is now very outdated and only when contemporary design and state-of-the-art functionality go hand in hand do women feel really good in their running gear.

The AIR LADY collection for spring/summer 2012

High-tech functionality and sport-specific design have been and always will be the great strength of GORE RUNNING WEAR®. For spring/summer 2012 an Italian designer was hired especially to give the tried-and-tested AIR LADY collection an even more fashionable and feminine look. The line is, above all, aimed at ambitious runners who go out running regularly. Exclusive details such as fashionable colours with subtle colour-blocking, glitter applications and refined fabric drapings emphasise the feminine look of the new running clothes. The high standard in terms of function, materials and well thought-out ventilation solutions further ensures optimum moisture management and thus a comfortable feel.

All the components of the GORE RUNNING WEAR® product family have been developed and designed in such a way that they are perfectly co-ordinated not only visually but also functionally. Working in close collaboration with experienced athletes, the product managers have developed running systems precisely tailored to the needs of different runners in terms of type of use, distance and running performance. Thus, depending on preferences and weather conditions, runners can thus put together their ideal outfit - from head-to-toe and skin-to-shell. And the running system offers more than just the sum of its parts. Thanks to the perfect mutual co-ordination of the items in the collection, the outfit allows runners to concentrate on what is most important to them: pleasure in running.

The spring outfit, with its sporty layered look and slim running tights, combined with a waistcoat or jacket made of lightweight WINDSTOPPER® Active Shell, is ideal for cool, changeable days. A great summer variant, by way of contrast, is the new, hip-enhancing running skirt with integrated ¾-length tights, combined with the slim upper section. It is also perfect for other sports, such as yoga or Pilates. An ideal and yet highly contemporary combo for very hot summer days is the baby-doll tank top together with short running tights.

All the products use high-tech materials and are specially designed for women and range from sporty and athletic to feminine and concealing. The BASE LAYER products in the ESSENTIAL line can be combined with all AIR LADY garments as functional underwear for optimum climate regulation and maximum comfort.

The new AIR LADY collection boasts fashionable cuts, fresh colours and feminine applications and drapings. The numerous versions of the outfit guarantee an individual fit & feel for every runner, combined with tried-and-tested functionality - from spring through to high summer. After all, women in particular want to sport the latest fashion while running, without having to sacrifice functionality and comfort.

The colourway Thai pink will be available in shops from as early as 01.12.2011.

Please get in touch with us if you have any further questions or require images or samples.

Media Contact:
Sally Ryder Taylor | Ruse Communications | 07793815026 | sally@rusecomm.co.uk

With its GORE RUNNING WEAR® running clothes line the membrane specialist W. L. Gore & Associates GmbH stands for high-tech function and durable premium quality. GORE RUNNING WEAR® started up as a pioneer in the running segment,
and it repeatedly manages to set new standards that allow runners to improve their performance and offer optimum protection. Find more information on www.gorerunningwear.co.uk.